Campaign - Brand Parle G
The Indian household has a strong impact of the brand PARLE-G, with its highest sales recorded during the COVID-19 pandemic. However, the Indian education system focuses on imparting information in a structured manner, which often results in a lack of spatial awareness among students. In the 2nd and 3rd tier cities, many students either don't receive proper education or face low-quality education due to lack of resources. Spatial intelligence, the ability to visualize and understand the relationships between objects in 3-dimensional space, is crucial for mathematical thinking and conceptual understanding. The lack of spatial intelligence results in difficulties in locating objects, navigating, gauging distances, following routes and reading maps.
To address this issue, we propose a solution where schools adopt activities that involve playing with tangrams, and PARLE-G packets are added with tangram pieces and a booklet in regional languages. This will not only benefit the students but also align with the brand identity of "PARLE-G means genius" and promote the brand's goal of making people genius.
Below is the book design for the same campaign.
